Google in talks to join India’s open e-commerce network ONDC

Alphabet Inc’s Google is in talks with the Indian government to integrate its shopping services with the country’s open e-commerce network ONDC, two sources familiar with the matter told Reuters.

Late last month India soft-launched its Open Network for Digital Commerce (ONDC) as the government tries to end the dominance of US companies Amazon.com and Walmart in the fast-growing e-commerce market.

The government estimates the Indian e-commerce market was worth more than $55 billion in gross merchandise value in 2021 and will grow to $350 billion by the end of this decade.

ONDC’s chief executive, T. Koshy, told Reuters that Google was one among many companies it was in discussions over an association with the project.

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